AIRLINE NEWS
Tuesday, August 28, 2007
Airlines turning to in-flight ads to offset fuel costs
Airlines are turning the interiors of their planes into flying billboards in yet another attempt to squeeze more revenue from every flight and help offset soaring fuel costs.
canada.com
canada.com
Labels: advertising
Friday, August 10, 2007
Airlines forced to change misleading adverts
Competition chiefs have forced 13 airlines to change adverts and websites so travellers are given the total cost of flights including all charges right from the start of the transaction.
business.guardian.co.uk
business.guardian.co.uk
Labels: advertising
Thursday, January 18, 2007
Singapore Girl ready for a new look?
Singapore Airlines has invited bids from agencies to update their advertising campaign, which could spell the end of the iconic 'Singapore Girl'.
usatoday.com
usatoday.com
Labels: advertising, Singapore Airlines, Singapore Girl
