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Wednesday, July 09, 2008
 

Southwest Air, WestJet to Create Marketing Alliance


Southwest Airlines Co., the largest U.S. discounter, and Canada's WestJet Airlines Ltd. agreed to form an alliance by late 2009, giving the carriers access to routes outside their home markets.

Southwest, which only flies in the lower 48 states, would be able to book customers on WestJet flights to Hawaii, Mexico and the Caribbean and for ski trips in Canada through Calgary or Vancouver. The deal also advances WestJet's goal of expanding in the U.S. WestJet rose the most in more than three years in Toronto trading.

"This gives WestJet exactly what they need in terms of growing their trans-border flights," said Chris Murray, an analyst at CIBC World Markets in Toronto, who rates WestJet "market outperform." "The deal would make sense for Southwest to build its service into Canada, too."

The airlines aren't yet ready to announce routes, schedules or fares, Dallas-based Southwest said. Certain details of the agreement must be approved by the U.S. and Canadian governments, the airlines said.

Travelers will be able to purchase seats on WestJet flights through Southwest's Web site before the codeshare agreement takes effect.

Updating Computers

Southwest has said it should finish updating its computer systems next year to allow for international travel. The company has been searching for an alliance partner to replace the defunct ATA Airlines Inc., which had given Southwest passengers access to Hawaii.

"We are quickly moving forward with our plans to enter the international markets with WestJet," Southwest Chief Executive Officer Gary Kelly said in the statement.

WestJet flies to holiday destinations in the Bahamas, Barbados, Dominican Republic, Hawaii, Jamaica, Mexico and St. Lucia. Its continental U.S. routes include Newark, New Jersey, and vacation cities such as Las Vegas, Phoenix and Orlando, Florida.

"This is a defining moment for WestJet," CEO Sean Durfy said in the company's statement "We are delivering on our strategic plan with this announcement today."

WestJet, which began flying in 1996 and was founded on Southwest's no-frills model, offers a single economy-class cabin on all its flights.

Source: bloomberg.com

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Sunday, November 11, 2007
 

Southwest Airlines aims for business travelers


Southwest Airlines is now courting frequent business travelers by allowing them to pay a higher fare to board planes first, the company said on Thursday.

reuters.com

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Saturday, September 22, 2007
 

Southwest to tweak open boarding


Southwest Airlines isn't ditching its cattle-call boarding for assigned seating, but passengers will soon see a more gentle prod.

Source: azcentral.com

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Monday, September 10, 2007
 

Airline Tells Woman Her Outfit Won't Fly


San Diego (AP) - A 23-year-old woman who boarded a Southwest Airlines plane in a short skirt for a flight to Arizona says she was led off the plane for wearing an outfit that was considered too skimpy.

ap.google.com (page not found)

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Friday, August 17, 2007
 

Southwest On Pace To Be Biggest Airline, Traffic-Wise


Southwest Airlines is on pace to unseat American Airlines this year as the world's biggest airline, measured by passenger traffic.

money.cnn.com (page not found)

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Friday, July 20, 2007
 

Southwest Airlines hit by labor costs, fuel prices


Southwest Airlines reported a 17 percent drop in second-quarter profit Wednesday and blamed high fuel prices and labor costs for the disappointing results.

azcentral.com (page not found)

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Wednesday, July 11, 2007
 

Southwest Airlines to Accept PayPal


Southwest Airlines Co. is letting travelers buy their plane tickets with PayPal, the electronic-payment system owned by eBay Inc.

forbes.com (page not found)

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Friday, November 24, 2006
 

Southwest Airlines boosts one-way fares


Southwest Airlines has raised the price of one-way tickets from $3 to $10 in an effort to offset higher fuel costs.

chicagotribune.com (page not found)

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