TRAVEL BLOG
Monday, May 19, 2008
Australia: The movie and the branding opportunity
Australia is a movie by Baz Luhrmann which is due for release in November 2008. The first official preview has been launched on bigpondvideo.com.
It's hard to judge a movie by its preview, but I hope this movie is great. Not because I'm particularly a Luhrmann fan (though I really enjoyed Romeo + Juliet and Moulin Rouge), or because "Our Nic" Nicole Kidman is due for a big movie. I want this movie to be huge because it has such potential as a branding exercise for Australia.
I can't think of many movies that are named purely after a country with nothing else in the title. The DreamWorks Animated Madagascar is probably the highest profile movie named after a country. Brazil is another one that springs to mind, though it is not set in or about Brazil.
It's hard to judge a movie by its preview, but I hope this movie is great. Not because I'm particularly a Luhrmann fan (though I really enjoyed Romeo + Juliet and Moulin Rouge), or because "Our Nic" Nicole Kidman is due for a big movie. I want this movie to be huge because it has such potential as a branding exercise for Australia.
I can't think of many movies that are named purely after a country with nothing else in the title. The DreamWorks Animated Madagascar is probably the highest profile movie named after a country. Brazil is another one that springs to mind, though it is not set in or about Brazil.
Labels: australia
Posted by James Clark - editor of itravelnet.com
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