Today’s consumers are hungry for cell phone advancements. According to the Pew Research Center, 90 percent of all American adults reported owning a cell phone as of January 2014. Now, brands routinely develop apps and marketing campaigns with the consumer’s mobile device in mind. If you aren’t keeping up with mobile trends and responsive design, then you are likely falling short of the common customer expectation.
McDonald’s now allows customers to make food purchases with Apple Pay at drive-through windows and counters in 14,000 U.S. locations. Also, a number of chain restaurants are using NoshList to give users the ability to jump on a free waiting list for seating. In just two years, NoshList reserved tables for over 34 million consumers.
Popular marketing campaigns range from emails formatted for mobile devices to active social media profiles. 180 million Americans actively use social media. They log in to their accounts with computers or mobile internet devices like Android tablets. 154 million users regularly check their social media profiles with their smartphones.
Top restaurants responding to the social media trends of 2014 include Chipotle, Panera Bread, and Taco Bell. Most popular brands now have virtual presences on Twitter, Facebook, Pinterest, and Instagram. Read on to learn more about how social media is changing the way we dine.