The hotel industry has enjoyed a good year thanks to the Olympics and the Queen’s Jubilee, and London in particular has experienced growth in 2012. However, 2013 is not forecast to be as successful, and consumers want better facilities at lower prices. This pushes hotel chains and independent hoteliers to trim their spending and offer unique services where possible to entice customers.
Online bookings and mobile searches are increasing, and this is an area in which the hospitality area will need to have a solid presence in order to make profits. Online bookings are slowly but steadily rising, but the use of mobile devices to search for hotels is soaring. Websites that will display correctly on smart phones are essential to allow customers to explore facilities, rooms and rates, and simple online booking systems are also desirable.
Many hotel chains are now pouring money into regeneration whilst work and source prices are low, in anticipation of growth in the coming years. Sleek, modern and attractive interiors are essential, and allow hotels to charge higher prices for their rooms. Every hotel can look smart and up-to-date, and this can be as simple as installing new carpets, replacing mattresses regularly, and having a prompt cycle of sheets and towels.
High-end hotels are investing in digital technology to allow customers to enjoy a better level of connectivity during their stay. A good internet connection is essential in any hotel, and wi fi access is now considered standard. Digital hotel TV systems can allow users to book activities or room service through their television screens, and don’t forget aspects like lighting and air conditioning. Consumers want options to make their room as homely as possible, so different lighting combinations or the use of dimmer switches can work well, as do easy-to-use air conditioning panels.
2013 is set to be a difficult year for the hospitality industry, but with a little planning and sensible investment, it could make way for more successful years to come.