Travel blogs are a great niche to cover for a few main reasons. First, it’s fun to be a travel writer, particularly if you actually visit all the destinations you include on your blog. Travel blogs can also be ideal for sharing images, and readers like image-heavy blog posts in general.
The travel industry is an expansive one, so if you can find a way to fit into and create a following for your blog, you can monetize your site and perhaps even start doing it as a full-time job.
Now that we’ve named all those benefits of travel blogging, however, it’s important to point something else out. A minority of travel blogs make it in terms of cultivating a large enough income to build a substantial income from the site.
It is difficult for travel bloggers to distinguish their site from all competition, and it’s easy for these bloggers to lose interest and their site falls into oblivion. One of the keys to success as a travel blogger is being able to stand out from the competition, following tips like the ones listed below.
Research Your Audience
Let’s compare two groups: retiring Baby Boomers and Millennials. Two very different demographics and not only in terms of age. Their education, income level, life experiences and world views are often going to be extremely different. So, why would you assume that both groups are going to want to read the same travel content? Their travel interests are likely to be pretty distinctive from one another.
Rather than trying to cover it all and speak to everyone with your blog, specialize on a particular audience.
Maybe your blog is about luxury accommodations for retirees, or in the opposite direction, it’s about the world’s best hostels and campsites for younger, budget-conscious travelers. Whatever it is, try to find the right audience for you, and then get to know them.
Take Yourself Out Of It
If you want to have a travel blog simply to share your personal stories with your friends and family, great, but you shouldn’t think that you can then monetize your blog. If you want to earn money from your blog, you’re going to have to take a lot of the personal aspect out of it.
You want your readers to be compelled to go to the places you’re writing about, and if every post is about your life and what you did while there, it’s going to be hard for readers to connect.
Yes, you want your voice to be personal and feel one-on-one, but the experiences shouldn’t all be about you. Look at your blogging as a service to help travelers.
One of the best ways for modern bloggers to not only distinguish themselves from everything else out there and also to make money is to offer products.
What about a guidebook to finding the world’s best high-end hotels, or guides to dining in different cities around the globe? Maybe you write eBooks on travel hacks or how to score upgrades on lodging and transportation.
There are plenty of options and offering products can generate income, and can also establish your authority in the travel industry, which is perfect for setting you apart from your competition.
When you’re a travel blogger who wants to do more than just have an online travel journal, it’s essential to be strategic and make sure you have a voice and a site that come out ahead of the many others out there.