What made you book the last hotel you stayed in? Was it the look of the website, a testimonial from a friend, the low booking prices, or the location?
While many people think the hotel industry is ruled by price and cost, it’s not actually that simple. A lot of people base their hotel booking choices on completely different factors, and as each person will be looking for something different, great hotels need to stand out in all areas.
For instance, a good hotel looking to make the jump to becoming a great hotel will want to ensure it offers the following perks:
Value-for-money prices
There’s been a huge increase in hotel comparison websites in recent years, showing that the cost of a hotel is one of the main factors assessed during booking.
While this isn’t the be-all and end-all for hotels, it certainly is important. Hotels should advertise prices that match the quality and standard of the rooms, restaurant and other amenities they offer.
Good service from friendly staff
Customer service is one of the most important aspects of a hotel stay for many guests. Unfortunately, in 2011 73% of UK adults thought customer service in the food and accommodation industry was below standard.
It’s vital that hotels utilise good customer service techniques to give guests a better experience. Hotels that overlook it altogether are opening themselves up to bad reviews and diminishing guest numbers.
Clean rooms with soft mattresses
Hotel guests want to stay in freshly cleaned rooms that smell nice, have sparkling bathrooms and soft mattresses they can sink into. A hotel should act as a home-from-home for guests, and needs to be absolutely perfect.
Hotels that offer all of these things get great reviews online, along with repeat visits from guests. Hotels that don’t make the grade get publicity for all the wrong reasons though.
Delicious food, including breakfasts
Dining in the hotel restaurant is one of the many things you have to do when staying in a hotel for your holidays. However, guests have revealed that not only do they want great food served at lunch and dinner, but they’d also like free breakfast included in the cost of their booking.
Free Wi-Fi that’s easy to use
Over 31% of hotel guests think that free Wi-Fi should be a standard feature in hotels by now. Of course, in the 21st century, providing a good Wi-Fi service is a must, as no one wants to have to stand in one corner of the room in order to get a good signal.
So, when next booking a hotel, consider all of these aspects to ensure you end up with the right hotel for you.
This article was written by Aurora Johnson on behalf of Hotel Sis Pins, a Majorca hotel in the Balearic Islands.
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